Resource reduction is a key element of sustainability. Reducing our impact on the earth is the first step towards protecting it, and an easy way to use less is to opt against single-use plastic water bottles. If your family is concerned about their impact on the planet, but wants great tasting water, try switching to a Brita Filtration system.

The U.S. uses 2,000 single-use plastic bottles per second, the majority of which end up in oceans.* An easy way to reduce that is by switching from bottled to filtered water. If your family is concerned with clean drinking water, try switching to a Brita Filtration system. Last year, Brita customers filtered enough water to replace 13 billion single-use plastic water bottles.** A Brita can reduce your carbon footprint too. Using a Brita to filter water produces up to 4x less CO2 than drinking bottled water.***

Brita isn’t just looking to households to make a difference. Recently, the brand committed to zero plastic waste to landfill by 2030. That includes Brita products made of plastic including non-recyclable filters, single-use films, systems (pitchers, dispensers), and hard-sided plastic bottles.

Brita is making other big changes to help reduce waste. Their immediate efforts are focused on removing single-use plastic packaging from all of Brita’s products. As part of Brita’s commitment to a cleaner planet, they’ve partnered with TerraCycle® , a global leader in recycling, to keep Brita products out of landfills. Brita is working to minimize plastic waste while still delivering the same great tasting Brita water that people have come to trust.


*Based on fiscal year 2020 shipment volumes of all Brita systems and filters. Compared to standard 16.9 oz. bottles.

**Based on the same volume of water consumed with Brita products and vs. PET plastic water bottles. Based on Comparative Life Cycle Assessment Study of Five Brita Filtered Water Products and Disposable Bottled Water. December 2019.