Small changes while doing laundry or washing dishes can make a big impact. And P&G brands such as Tide, Cascade and Dawn aim to help families be sustainable at home.

Most people want to protect the planet, but they’re not always sure where to start, according to a new study by P&G. In the U.S., 72% of people want to do more to be sustainable at home, but fewer than half make environmentally conscious choices at home as often as they’d like. For most, “not knowing how” is the biggest barrier to acting sustainably.

Closing the gap between intention and action and unlocking change at home has the potential to positively impact the planet by reducing greenhouse gas emissions, electricity, water use, and more. P&G brands are stepping up consumer communication about sustainability. And, through product formulation and packaging that uses less, refills easily or recycles more, P&G brands are helping families make sustainable choices at home.

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