Clorox changed the cleaning category over 20 years ago by inventing the disinfecting wipe. Now, they've introduced a new bleach formula, one that works just as well and uses less resources.

In Clorox's 110-year history, the formula for its namesake bleach has only changed a few times. But seeing the crucial need to lighten the footprint of its products, Clorox Bleach recently underwent a dramatic change in 2020 when the company began producing a 25% more concentrated formula. This transition allows Clorox to save resources across the lifecycle of the product. The product uses less water and is sold in a smaller bottle, reducing the amount of raw materials required. It also reduces the impact of the product during manufacturing and shipping – and even when you recycle the bottle.

Clorox is proud of the annual resource savings from concentrated bleach:

  • 23 million gallons of water
  • 4 million pounds of paper (or roughly 64,750 trees)
  • 15 million pounds of plastic annually

Did you know? The active ingredient in Clorox Bleach is sodium hypochlorite, which is derived from sodium chloride — common table salt. Because of how bleach is made, once you’re done disinfecting, 95 to 98 percent of it rapidly breaks back down into salt and water, its starting elements. The bleach that doesn’t break down is treated effectively by our sewer and septic systems. So, Clorox Bleach begins and ends as salt and water.

Read the whole story to learn how Clorox works to develop products that are good for the people and for the planet.

Clorox Bleach begins and ends as salt and water.