One of the biggest myths about organic gardening is that using organics means growing wimpy plants and accepting smaller harvests. In fact, going organic can be one of the best gardening decisions you’ll ever make, and Miracle-Gro is stepping up to help with revolutionary products to feed and nourish gardens, organically.
Today, more gardeners than ever are seeking organic solutions. In fact, over the past 10 years, the market for organic products has grown by 200 percent.
At the same time, Scotts’ research shows that performance is more important than ever for organic solutions. Up until now, one of the biggest challenges with organic products is that they did not perform as well as conventional plant foods and fertilizers.
The team at Scotts Miracle-Gro set out to find a solution, and after years of work, they did.
With Miracle-Gro Performance Organics, gardeners have a new organic gardening solution that achieves results on par with conventional Miracle-Gro products.
This is a complete product line made of natural and organic ingredients, and it became possible because of two unique technology platforms: next-generation nutrition and compost. To “crack the organic code” and achieve that balance of high performance with an organic formulation, it took a lot of work, including:
- Performing 200+ analytical tests
- Growing more than 43,000 tomatoes
- Examining 43+ uniquely different raw materials
- Creating 42 patent claims
- “Fingerprinting” 200 compost blends
This was a true team effort. The R&D team at Scotts spent more than three years researching and testing. Their supply chain organization reinvented how they create a consistent blend of compost region to region. Attorneys in Scotts’ legal department developed new processes to ensure consistent organic materials and products. And the company’s regulatory group secured government approval wherever it was necessary.
The result is a product that delivers the same trusted results that have become synonymous with original Miracle-Gro. The Miracle-Gro Performance Organics line of products includes soils and plant foods that are OMRI (Organics Materials Review Institute)-approved, and which feature a revolutionary blend of natural and organic materials and locally sourced, specially aged compost.
Included in the new product family are an All-Purpose Container Mix, In-Ground Soil, Plant Nutrition, Plant Nutrition Granules and Garden Feeder. When used with organic plants, Miracle-Gro Performance Organics maximize plant growth, delivering up to twice the bounty for vegetables, flowers and herbs (versus unfed plants) for Miracle-Gro® Results with Organic & Natural Ingredients.
And yes, the creation of an organic product that offers the same results as Scotts’ traditional formulations is bound to create competition with its own original products. But if anyone is going to create the next chapter in lawn and gardening, the team at Scotts wants it to be them.