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Rule Your Attic!: Insulation that’s Comfortable, Effective and Sustainable

According to ENERGY STAR, sealing and insulating your home can save homeowners an average of 15% on heating and cooling costs. When it comes to energy efficiency, your attic is one of…

Carbon Emissions 3 min read October 2025 Share:

According to ENERGY STAR, sealing and insulating your home can save homeowners an average of 15% on heating and cooling costs.


When it comes to energy efficiency, your attic is one of the most important places in your home. Heat rises, which means poor insulation can allow valuable warmth to escape through your roof in the winter and let unwanted heat seep in during the summer. That translates into higher energy bills and extra strain on your HVAC system.

As part of ENERGY STAR®’s Rule Your Attic! campaign, The Home Depot is spotlighting a smart solution: Henry® R-13 ULTRATouch® Recycled Denim Insulation. Exclusive to The Home Depot and available both online and in select stores, ULTRATouch delivers comfort, savings and sustainability, all rolled into one.

A Smarter Kind of Insulation

ULTRATouch is made with post-consumer recycled blue jeans, giving new life to materials that might otherwise end up in a landfill. It’s also safer than traditional insulation and soft to handle, with no fiberglass itch and no protective clothing required, which makes it one of the most DIY-friendly insulation options on the market. Durable and effective, it provides year-round energy savings while reducing waste:

  • Made with 80% post-consumer denim
  • Diverts 20 million pounds of denim from landfills annually
  • Recycles 5 tons of zipper fragments each month
  • Repurposes more than 500,000 pairs of jeans monthly
  • Safe and soft to handle – no irritation like fiberglass
  • Durable and effective for long-term comfort

DIY-Friendly Installation

ULTRATouch insulation is designed for easy installation, making it perfect for a weekend project:

  1. Measure your attic space. Determine how many batts you’ll need to reach the recommended R-values for your climate zone.
  2. Cut to size. ULTRATouch can be cut with a utility knife or even torn by hand.
  3. Lay into place. Position batts snugly between joists, leaving no gaps.
  4. Seal the envelope. Pair with air-sealing projects (like caulking gaps and cracks) for maximum efficiency.

Because the material is soft and safe, it’s far easier to work with than traditional insulation – no fiberglass itch, no need for protective gear.

Why Your Attic Matters

According to the U.S. Department of Energy, nine out of 10 homes are under-insulated. Adding insulation to your attic is one of the fastest and most cost-effective ways to improve your energy performance. Proper insulation keeps conditioned air inside, reduces drafts and helps your HVAC system run more efficiently, which could:

  • Lower monthly utility bills
  • Provide more consistent indoor comfort
  • Reduce carbon emissions from your home’s energy use

Adding insulation may not be the flashiest home project, but it’s one of the most impactful. According to ENERGY STAR, sealing and insulating your home can save homeowners an average of 15% on heating and cooling costs. With Henry ULTRATouch, you’ll also know your project is reducing waste by reusing denim fibers and keeping millions of pounds of textiles out of landfills.

Buy Now

Henry

R-13 ULTRATouch Recycled Denim Insulation

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