BEHR now has more than 100 BEHR and KILZ products that are GREENGUARD Gold-certified, meeting rigorous standards for low chemical emissions and supporting healthier indoor environments.
For more than 75 years, BEHR Paint Company has been a leading manufacturer of coatings products for DIYers and Pros, with a longstanding focus on product innovation and more thoughtful chemistry. For more than 40 of those years, BEHR has partnered with The Home Depot around shared values and a shared commitment to progress, an alignment that continues to guide how we innovate and grow together through Eco Actions.
Built on Performance and Smarter Chemistry
Paints and coatings protect and beautify surfaces. The Research and Development team at BEHR is committed to creating products that elevate every space, while continually refining the chemistry inside the can. The goal is to balance performance, durability, quality and value so finished spaces can stay looking newer, longer.
As BEHR evaluates new innovations, the work is guided by their Eco Product Design Principles. These principles help ensure every formulation decision considers product safety, performance, value and long-term sustainability. A major outcome of this approach is a strong portfolio of certified, high-performing BEHR and KILZ products. More than 100 of these products are GREENGUARD Gold-certified, meeting rigorous standards for low chemical emissions and supporting healthier indoor environments. Recent products like KILZ Original Interior Water-Based Primer and BEHR PREMIUM PLUS ECOMIX Plant-Based* Paint and Primer are examples that embody these design principles.
Speaking of BEHR PREMIUM PLUS ECOMIX, it’s the first 100% all-acrylic paint and primer that meets the 20% minimum threshold of renewable materials set for the interior paints and coatings category by the USDA BioPreferred Program. It combines zero VOCs and low emissions to provide an environmentally responsible choice without compromising the trusted quality and performance people expect from BEHR.
Keeping Progress Moving
Guided by its Eco Product Design Principles, BEHR leads with purpose by advancing durability, improving efficiency and embedding sustainability into every step of product innovation.
Community Impact Through Creative Reuse
BEHR extends its commitment to sustainability beyond the paint can through meaningful community partnerships. A standout initiative is its collaboration with the nonprofit Fresh Artists. Through this program, BEHR donates hundreds of thousands of outdated color card chips annually, which Fresh Artists repurposes into color chip art kits for underfunded schools. This innovative program not only addresses the challenge of disposing of outdated paint chips, but also enriches local communities by supporting arts education in schools that need it most.
In addition to its Fresh Artists program, BEHR also makes annual contributions toward local and national sustainable initiatives and programs.
A Shared Commitment
BEHR’s commitment shapes every aspect of its business, from product formulation and material sourcing to operational management and community support. By reducing water and energy consumption, creating more sustainable packaging solutions and enhancing product formulations, BEHR consistently drives meaningful progress.
In collaboration with partners like The Home Depot, BEHR remains dedicated to setting new standards for the paint industry, its customers and the environment.
*This product contains a minimum of 20% plant-based ingredients, verified through third-party lab testing in accordance with ASTM D6866.
Frequently Asked Questions (FAQs)
Q: What are Eco Product Design Principles?
A: Eco Product Design Principles guide formulation decisions so safety, performance, value and long-term sustainability are considered together. The principles support continuous improvement across product chemistry, packaging and practices.
Q: What does GREENGUARD Gold certification mean for paints and coatings?
A: GREENGUARD Gold certification indicates low chemical emissions that contribute to cleaner indoor air for a healthier indoor environment. This certification is used across a broad portfolio of BEHR and KILZ products.
Q: What does “Zero VOCs” mean on BEHR paints?
A: Zero-VOC paints emit very low amounts of VOCs. Most emissions occur during painting and for 48 hours after, with some continuing for two weeks or longer. Zero VOCs applies to specific products and sheens, and tinting can affect VOC levels depending on the formula and colorant.
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BEHR PREMIUM PLUS
1 gal. Ultra Pure White Semi-Gloss EcoMix Plant-Based Interior Paint & Primer
